“Our values aren’t just posters on a wall—here’s how they shape every roof we touch.”
At Banner Roofing, values aren’t decorations—they’re commitments. They shape how we work, how we serve, and how we treat people when no one’s watching.
They guide us on sunny days and when things get complicated. And they were born not from theory—but from real experience.
Allow me to explain.
Why It’s Personal
Years ago, my uncle hired a contractor for a major home renovation. The guy came highly recommended—or so it seemed. He got about 30% into the job, cut corners on the work, and then disappeared with 75% of the forecasted budget. My uncle was left with exposed walls, missing materials, and no clear path forward. It was disheartening. He didn’t just lose money—he lost trust.
That experience stuck with me. It made me ask:
What if there was a company that made people feel safe in every step of the process?
What if there was a company that didn’t just promise good service—but actually stood behind it with action?
That’s why I started Banner Roofing—with a culture built on real, lived-out values. And today, those values guide every decision, every project, and every hire.
Integrity
We do what’s right, even when it hurts.
When we make a commitment, we follow through. And when we make a mistake, we own it—and fix it.
Example: One homeowner selected a specific shingle color. Unfortunately, we installed the wrong one. Instead of offering a quick discount or excuse, we replaced the entire roof with the correct color at our own cost. That’s integrity. No shortcuts. No runarounds.
Grit
Putting our hands to work to get it done.
Roofing can be tough—weather delays, unexpected structural issues, long days on hot roofs. But grit means pressing through, staying committed, and delivering what we promised.
Example: On a particularly challenging job, our team uncovered deeper issues halfway through. Instead of walking away or blaming others, we stayed on site, addressed the complications, and worked until the project was done right. Grit gets it done when talent alone can’t.
Excellence
We strive to exceed expectations.
From the quality of the install to the final cleanup, we hold ourselves to higher standards—because our clients deserve nothing less.
We believe excellence isn’t a goal—it’s a habit.
Example: One homeowner remarked that her yard was cleaner after the project than before. That’s not a bonus—it’s the Banner standard.
Professionalism
We live by our values:We seek craft mastery in all we do.
Professionalism means showing up prepared, communicating clearly, and treating every home like it’s our own. From the first handshake to the final walkthrough, we act with purpose and respect.
Example: Our team undergoes continual education—not just in roofing techniques but also in customer care, project management, and ethics. Because our work reflects on your home—and our name.
It’s in Our Culture—Not Just Our Branding
At Banner Roofing, these values aren’t just part of the website (though you can read them here). They’re infused into our hiring process, onboarding, team meetings, and annual reviews.
Every new hire is evaluated on these core values before they ever put on a Banner shirt. We don’t just want skill—we want alignment.
Once someone joins the team, they’re graded not only on performance, but on how well they live these values out in the field.
Because in this company, your character is just as important as your craftsmanship.
Our Promise to You
We know what it’s like to be let down by a contractor. That’s why we’ve built a culture where doing what’s right is more than a tagline—it’s the way we operate. We want to help our communities feel safe through the work we do for them.
Our values don’t hang on walls.
They show up in boots, in work gloves, and in the choices we make on your roof.
Because at Banner Roofing, values aren’t something we say—they’re something we prove.
If you have any questions or would like to schedule an annual roof system inspection, click here. We’re here to help guide you through the process. If you’d like to join our team, click here.
